Pivot to what’s next

Project Pivot is a transformative coaching practice at the intersection of strategic clarity and human experience. We guide individuals and organisations through pivotal moments of change — helping them pause with purpose, reconnect to what matters, and move forward with intention.

With a multi-disciplinary approach that blends business acumen, expertise in human dynamics, and real-world operating experience, we harness change as a catalyst for growth. Because transformation isn’t just possible - it’s how we come alive to what’s next.

What We Do

We help individuals navigate career shifts, life transitions, and the “something needs to change” moments—with tools that bring clarity, courage, and momentum. We partner with organisations at inflection points to build alignment, strengthen culture, and turn values into everyday action.

We are deeply invested in the human side of change. Grounded in the social sciences and shaped by real-world experience, our work blends strategic insight with emotional depth. Project Pivot is led by strategist and coach Alina Yarova — an operator in VC-backed startups with training in psychology, leadership, and systems change. We believe real transformation happens at the intersection of honest reflection and courageous action — and we’re here to guide you through both.

Who We Are

  • “Alina has an unusual talent for deep listening, insight, and guidance — the kind of presence that brings both steadiness and perspective. I saw this firsthand when we partnered on a leadership alignment project for a pre-commercial biotech. She brought clarity to a complex team and helped us navigate difficult conversations with care and precision.”

    June Barry, Former CHRO, Fortune 50

  • “Alina has a real gift for bridging teams and creating alignment across functions — whether it was product, customer success, or strategy, she brought clarity and momentum. Her communication style is concise, confident, and collaborative, which made it easy to move forward even when stakes were high or teams weren’t fully aligned yet. It always felt like she was thinking not just about solving today’s problem, but about building a healthier system for the long term.”

    Vadim Zakharau, VP, Product Management, Clarivate

  • “Alina has a rare ability to guide cross-functional teams toward a shared goal—bringing people into alignment, even across silos. I trusted her to see things through, no matter how complex or unfamiliar the territory. She always brought us back to what really mattered: the deeper questions, the real priorities. That kind of clarity and ownership is rare.”

    Margaret Wenzlau, Senior Director, Real World Data Solutions, Truveta

  • “Alina was an anchor - a calm, grounding presence in the midst of complexity. I trusted her deeply — not just as a strategic partner, but as someone who made it easier to think, lead, and move forward.”

    Aamna Qureshi, Interim Global Commercial Lead, Hematology, Alexion Pharmaceuticals